Ozge Turut

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8140-8336

Rutgers Business School–Newark and New Brunswick, Rutgers University, Piscataway, New Jersey 08854

Publications

• New Product Preannouncement: Phantom Products and the Osborne Effect — Management Science 2019
• Anticipated Regret and Product Innovation — Management Science 2017
• Differentiate or Imitate? The Role of Context-Dependent Preferences — Marketing Science 2013
• Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty — Marketing Science 2013
• Context-Dependent Preferences and Innovation Strategy — Management Science 2013
• To Innovate or Imitate? Entry Strategy and the Role of Market Research — Journal of Marketing Research 2008