PETER MCGRAW

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0373-1314

Marketing Department, Leeds School of Business, University of Colorado Boulder, Boulder, Colorado, USA

Publications

• Comments on “AI and the advent of the cyborg behavioral scientist” — Journal of Consumer Psychology 2025
• The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency — Journal of Marketing Research 2024
• Humor, Comedy, and Consumer Behavior — Journal of Consumer Research 2018
• Humorous Complaining — Journal of Consumer Research 2015
• Too Close for Comfort, or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps — Psychological Science 2012
• From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing — Journal of Consumer Research 2012
• A policy maker’s dilemma: Preventing terrorism or preventing blame — Organizational Behavior and Human Decision Processes 2011
• Whom to help? Immediacy bias in judgments and decisions about humanitarian aid — Organizational Behavior and Human Decision Processes 2011
• Comparing Gains and Losses — Psychological Science 2010
• Valuing Money and Things: Why a $20 Item Can Be Worth More and Less Than $20 — Management Science 2010
• Benign Violations — Psychological Science 2010
• Emotional Accounting: How Feelings about Money Influence Consumer Choice — Journal of Marketing Research 2009
• Theoretically Framing Relational Framing — Journal of Consumer Psychology 2005
• Taboo Trade-Offs, Relational Framing, and the Acceptability of Exchanges — Journal of Consumer Psychology 2005
• The Agony of Victory and Thrill of Defeat — Psychological Science 2004
• The Limits of Fungibility: Relational Schemata and the Value of Things — Journal of Consumer Research 2003