A. V. Muthukrishnan

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9902-2047

Hong Kong University of Science and Technology

Publications

• Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions — Journal of Marketing Research 2014
• Ambiguity Aversion and the Preference for Established Brands — Management Science 2009
• Superfluous Choices and the Persistence of Preference — Journal of Consumer Research 2007
• Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression — Journal of Marketing Research 2007
• The Asymmetric Effect of Discount Retraction on Subsequent Choice — Journal of Consumer Research 2004
• Consumer Sequential Search: Not Enough or Too Much? — Marketing Science 2003
• Search and Alignment in Judgment Revision: Implications for Brand Positioning — Journal of Marketing Research 2002
• Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience — Journal of Consumer Research 2001
• Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework — Journal of Consumer Research 1999
• Comparison Opportunity and Judgment Revision — Organizational Behavior and Human Decision Processes 1999
• Decision Ambiguity and Incumbent Brand Advantage — Journal of Consumer Research 1995