Aaron Ahuvia

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1796-3933

Publications

• Brand Love — Journal of Marketing 2012
• Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives — Journal of Consumer Research 2005
• Personality and Values Based Materialism: Their Relationship and Origins — Journal of Consumer Psychology 2002