Aaron Garvey

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9017-9248

University of Tennessee at Knoxville

Publications

• New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research — Journal of Marketing 2025
• The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity — Journal of Marketing Research 2024
• Bad News? Send an AI. Good News? Send a Human — Journal of Marketing 2023
• The marketing of love: how attachment styles affect romantic consumption journeys — Journal of the Academy of Marketing Science 2019
• The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference — Journal of Marketing Research 2017
• Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit — Journal of Consumer Research 2016