Aaron Brough

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2457-3199

Utah State University

Publications

• The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices — Journal of Marketing Research 2022
• Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer-to-Consumer Transactions — Journal of Consumer Psychology 2021
• Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption — Journal of Consumer Research 2016
• Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims — Journal of Marketing Research 2016
• Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments — Journal of Consumer Research 2014
• Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods — Journal of Marketing 2012
• When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations — Journal of Consumer Research 2012