Abhijit Guha

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9605-2993

College of Business, Florida Atlantic University, Boca Raton, FL, USA

Publications

How generative AI Is shaping the future of marketing — Journal of the Academy of Marketing Science 2025
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media — Journal of Marketing Research 2024
Can rounding up price discounts reduce sales? — Journal of Consumer Psychology 2024
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology — Journal of the Academy of Marketing Science 2024
How artificiality and intelligence affect voice assistant evaluations — Journal of the Academy of Marketing Science 2023
How artificial intelligence will change the future of marketing — Journal of the Academy of Marketing Science 2020
Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees — Journal of the Academy of Marketing Science 2019
Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? — Journal of International Business Studies 2019 (name-matched, not ORCID-linked)
An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations — Journal of Marketing 2018
Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive? — Journal of Marketing Research 2018
Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts — Management Science 2017
Two-stage decisions increase preference for hedonic options — Organizational Behavior and Human Decision Processes 2015
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle — Journal of Marketing 2013
Leader-focused search: The impact of an emerging preference on information search — Organizational Behavior and Human Decision Processes 2011