Adam Craig

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9021-1981

Publications

• Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments — Journal of Consumer Research 2025
• Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices — Journal of Marketing Research 2019
• Costly Curves: How Human-Like Shapes Can Increase Spending — Journal of Consumer Research 2017
• Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts — Journal of Consumer Psychology 2015
• Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising — Journal of Marketing Research 2012