Aimee Drolet

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9684-6833

UCLA Anderson School

Publications

• The Preference for Moderation Scale — Journal of Consumer Research 2021
• When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice — Journal of Consumer Research 2009
• The publicly self-consciousness consumer: Prepared to be embarrassed — Journal of Consumer Psychology 2008
• Recalling Mixed Emotions — Journal of Consumer Research 2008
• A Hybrid Choice Model that Uses Actual and Ordered Attribute Value Information — Journal of Marketing Research 2005
• Age-Related Differences in Responses to Emotional Advertisements — Journal of Consumer Research 2005
• Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept — Journal of Consumer Research 2004
• The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance — Journal of Consumer Research 2004
• Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption — Journal of Consumer Psychology 2003
• Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake — Journal of Consumer Research 2002
• Off-Target? Changing Cognitive-Based Attitudes — Journal of Consumer Psychology 2002