Ajay K. Manrai

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2431-4824

Department of Business Administration, University of Delaware, Newark, Delaware 19716

Publications

• MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data — Marketing Science 1999
• Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance — Journal of Marketing Research 1998
• A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research — Marketing Science 1992
• Interactive Impact of Informational and Normative Influence on Donations — Journal of Marketing Research 1989
• Elimination-By-Cutoffs — Marketing Science 1989