Ajay Kalra

21 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3878-2346

Southern Illinois University Carbondale

Publications

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties — Journal of Consumer Research 2023
Designing Product Development Contracts in the Presence of Managerial Lobbying — Management Science 2022
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior — Journal of Consumer Research 2022
The Zero Bias in Target Retirement Fund Choice — Journal of Consumer Research 2020
A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables — Journal of Marketing Research 2014
Understanding Responses to Contradictory Information About Products — Marketing Science 2011
Underpredicting Learning after Initial Experience with a Product — Journal of Consumer Research 2011
When Trade-Offs Matter: The Effect of Choice Construal on Context Effects — Journal of Marketing Research 2011
Consumer Value-Maximizing Sweepstakes and Contests — Journal of Marketing Research 2010
Why Do Consumers Buy Extended Service Contracts? — Journal of Consumer Research 2009
Signaling Quality Through Specialization — Marketing Science 2008
The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability — Journal of Marketing 2008
When Old is Gold: The Role of Business Longevity in Risky Situations — Journal of Marketing 2008
Research Note—Should Consumers Use the Halo to Form Product Evaluations? — Management Science 2008
Salesforce Compensation Scheme and Consumer Inferences — Management Science 2003
Designing Optimal Sales Contests: A Theoretical Perspective — Marketing Science 2001
The Quality Double Whammy — Marketing Science 1999
Risk Behavior in Response to Quotas and Contests — Marketing Science 1999
Response to Competitive Entry: A Rationale for Delayed Defensive Reaction — Marketing Science 1998
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity — Journal of Marketing Research 1998
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions — Journal of Marketing Research 1993