Albert Valenti

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2887-7712

IESE Business School, Universidad de Navarra

Publications

• Combining Ad Targeting Techniques: Evidence from a Field Experiment in the Auto Industry — Management Science 2025
• Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing — Journal of the Academy of Marketing Science 2024
• The value of context-specific studies for marketing — Journal of the Academy of Marketing Science 2023