Alexander Edeling

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1815-6439

Department of Marketing, Faculty of Economics and Business, KU Leuven, Naamsestraat 69, 3000, Leuven, Belgium

Publications

• Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry — Journal of the Academy of Marketing Science 2023
• Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement — Journal of Marketing 2023
• When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship — Journal of Marketing 2018
• Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis — Journal of Marketing Research 2016