Alexander Krasnikov

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0111-6676

Nazarbayev University

Publications

• Building Brand Assets: The Role of Trademark Rights — Journal of Marketing Research 2022
• The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry — Journal of Marketing 2009
• Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence — Journal of Marketing 2009
• The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance — Journal of Marketing 2008