Alicia BARROSO LUDEÑA

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4921-6796

Universidad Carlos III de Madrid

Publications

• Product portfolio performance in new foreign markets: The EU trademark dual system — Research Policy 2019
• Crowding, satiation, and saturation: The days of television series' lives — Strategic Management Journal 2016
• Product proliferation strategies and firm performance: The moderating role of product space complexity — Strategic Management Journal 2013
• Advertising and Consumer Awareness of New, Differentiated Products — Journal of Marketing Research 2012