Alina Sorescu
20 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-3625-0656
Texas A&M University
Publications
- Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts — Journal of Marketing 2026
- Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching — Journal of Marketing Research 2024
- Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling — Journal of Marketing 2023
- What brand do I use for my new product? The impact of new product branding decisions on firm value — Journal of the Academy of Marketing Science 2022
- The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective — Journal of Marketing 2022
- Innovation in the digital economy: a broader view of its scope, antecedents, and consequences — Journal of the Academy of Marketing Science 2021
- Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries — Journal of Marketing 2020
- Two Centuries of Innovations and Stock Market Bubbles — Marketing Science 2018
- Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits — Journal of Marketing 2018
- Interpreting the Stock Returns to New Product Announcements: How the past Shapes Investors’ Expectations of the Future — Journal of Marketing Research 2017
- Event study methodology in the marketing literature: an overview — Journal of the Academy of Marketing Science 2017
- When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News — Journal of Marketing 2017
- Customer Satisfaction and Long-Term Stock Returns — Journal of Marketing 2016
- Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less — Journal of Marketing Research 2014
- Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products — Marketing Science 2013
- Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and why some do Better than Others) — Journal of Marketing 2011
- Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods — Journal of Marketing 2008
- Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns — Journal of Marketing Research 2007
- New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep — Journal of Marketing Research 2007
- Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals — Journal of Marketing 2003