Alisa Wu

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2908-2452

The University of Utah

Publications

• Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers — Journal of Consumer Research 2025
• Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership — Journal of Consumer Research 2024