Alokparna (Sonia) Monga

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4284-7256

Publications

• How Life-Role Transitions Shape Consumer Responses to Brand Extensions — Journal of Marketing Research 2021
• Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts — Journal of Consumer Research 2012
• The Influence of Mating Mind-Sets on Brand Extension Evaluation — Journal of Marketing Research 2012
• What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation — Journal of Marketing 2010
• When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking — Journal of Consumer Psychology 2008
• Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking — Journal of Consumer Research 2007
• Blending Cobrand Personalities: An Examination of the Complex Self — Journal of Marketing Research 2007
• Brand Concept Maps: A Methodology for Identifying Brand Association Networks — Journal of Marketing Research 2006