Americus Reed

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1536-411X

University of Pennsylvania Wharton School

Publications

• Marketplace Donations: The Role of Moral Identity Discrepancy and Gender — Journal of Marketing Research 2020 (name-matched, not ORCID-linked)
• When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery-based self-concept activation† — Journal of Consumer Psychology 2011
• Identity Congruency Effects on Donations — Journal of Marketing Research 2008
• Moral Identity and Judgments of Charitable Behaviors — Journal of Marketing 2007 (name-matched, not ORCID-linked)
• Sticky Priors: The Perseverance of Identity Effects on Judgment — Journal of Marketing Research 2004 (name-matched, not ORCID-linked)