Americus Reed, II

8 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception — Journal of Consumer Research 2025
• Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish — Journal of Consumer Research 2013
• Commentary—When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness — Marketing Science 2011
• How Does Drug and Supplement Marketing Affect a Healthy Lifestyle? — Journal of Consumer Research 2008
• A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment — Journal of Consumer Research 2006
• Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch — Journal of Consumer Research 2006
• Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments — Journal of Consumer Research 2004
• Playing It Safe: Susceptibility to Normative Influence and Protective Self-Presentation — Journal of Consumer Research 2004