Amit M. Joshi

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0004-6507-3590

Publications

• How CEO/CMO characteristics affect innovation and stock returns: findings and future directions — Journal of the Academy of Marketing Science 2020
• A Meta-Analysis of Electronic Word-of-Mouth Elasticity — Journal of Marketing 2015
• Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office — Journal of the Academy of Marketing Science 2012
• The Direct and Indirect Effects of Advertising Spending on Firm Value — Journal of Marketing 2010
• Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?” — Marketing Science 2009