Amna Kirmani

21 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9258-4327

Robert H. Smith School of Business, University of Maryland, College Park, Maryland, USA

Publications

• Marketing misinformation in the age of AI — Journal of Consumer Psychology 2026
• Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior — Journal of Business Ethics 2024 (name-matched, not ORCID-linked)
• Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries — Journal of Consumer Research 2021 (name-matched, not ORCID-linked)
• In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats — Journal of Consumer Research 2020 (name-matched, not ORCID-linked)
• Our Vision for the Journal of Consumer Research: It’s All about the Consumer — Journal of Consumer Research 2018 (name-matched, not ORCID-linked)
• Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers — Journal of Marketing 2017 (name-matched, not ORCID-linked)
• Posting strategically: The consumer as an online media planner† — Journal of Consumer Psychology 2015 (name-matched, not ORCID-linked)
• Neatly tied with a bow — Journal of Consumer Psychology 2015 (name-matched, not ORCID-linked)
• Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution — Journal of Marketing Research 2013 (name-matched, not ORCID-linked)
• Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice — Journal of Marketing Research 2012 (name-matched, not ORCID-linked)
• The self and the brand — Journal of Consumer Psychology 2009 (name-matched, not ORCID-linked)
• Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
• Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion — Journal of Consumer Research 2004 (name-matched, not ORCID-linked)
• Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity — Journal of Marketing Research 2001 (name-matched, not ORCID-linked)
• No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality — Journal of Marketing 2000 (name-matched, not ORCID-linked)
• Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent — Journal of Consumer Research 2000 (name-matched, not ORCID-linked)
• The Ownership Effect in Consumer Responses to Brand Line Stretches — Journal of Marketing 1999 (name-matched, not ORCID-linked)
• Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration — Journal of Consumer Psychology 1997 (name-matched, not ORCID-linked)
• A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? — Journal of Consumer Research 1993 (name-matched, not ORCID-linked)
• The Effect of Perceived Advertising Costs on Brand Perceptions — Journal of Consumer Research 1990 (name-matched, not ORCID-linked)
• Money Talks: Perceived Advertising Expense and Expected Product Quality — Journal of Consumer Research 1989 (name-matched, not ORCID-linked)