Andre Bonfrer

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3061-7103

Marketing Department, Deakin University, Australia

Publications

• Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions — Journal of Marketing Research 2026
• Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia — Marketing Science 2020
• The Impact of Brand Quality on Shareholder Wealth — Journal of Marketing 2011
• Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes — Marketing Science 2011
• Real-Time Evaluation of E-mail Campaign Performance — Marketing Science 2009
• The Effect of Competitive Advertising Interference on Sales for Packaged Goods — Journal of Marketing Research 2008
• Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates — Journal of Marketing Research 2005
• Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior — Management Science 2002