Andrea C. Morales

26 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1276-8191

Publications

• When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo-integrated products — Journal of Consumer Psychology 2025
• What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice — Journal of Consumer Research 2025
• When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences — Journal of Consumer Research 2025
• What makes people happy? Decoupling the experiential-material continuum — Journal of Consumer Psychology 2023 (name-matched, not ORCID-linked)
• Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors — Journal of Consumer Research 2022
• Retracted: Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products — Journal of Consumer Research 2019
• The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression — Journal of Consumer Research 2017
• It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment — Journal of Consumer Research 2017
• Retracted: Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice — Journal of Consumer Research 2017
• Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior — Journal of Consumer Research 2017
• Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices — Journal of Consumer Research 2016
• Disgusted or Happy, It is not so Bad: Emotional Mini-Max in Unethical Judgments — Journal of Business Ethics 2015
• Protect thyself: How affective self-protection increases self-interested, unethical behavior — Organizational Behavior and Human Decision Processes 2014
• The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes† — Journal of Consumer Psychology 2014
• The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase — Journal of Marketing 2013
• Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem — Journal of Consumer Research 2012
• How Disgust Enhances the Effectiveness of Fear Appeals — Journal of Marketing Research 2012
• Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption — Journal of Consumer Psychology 2010
• I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others — Journal of Consumer Research 2010
• Positive Consumer Contagion: Responses to Attractive Others in a Retail Context — Journal of Marketing Research 2008
• The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters — Journal of Consumer Research 2008
• Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products — Journal of Marketing Research 2007
• Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality — Journal of Consumer Research 2006
• 1=2: When a Singular Experience Leads to Dissociated Evaluations — Journal of Consumer Psychology 2006
• Consumer Contamination: How Consumers React to Products Touched by Others — Journal of Marketing 2006
• Giving Firms an “E” for Effort: Consumer Responses to High-Effort Firms — Journal of Consumer Research 2005