Andreas Benedikt Eisingerich

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5531-4662

Imperial College London

Publications

• How can businesses enhance customer resistance to brand switching? — Journal of the Academy of Marketing Science 2025
• Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity? — Journal of Marketing 2025
• Immunizing customers against negative brand-related information — Journal of the Academy of Marketing Science 2024
• Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong — Journal of Marketing 2020
• Improvised Marketing Interventions in Social Media — Journal of Marketing 2020
• Strategic benefits of low fit brand extensions: When and why? — Journal of Consumer Psychology 2015
• Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth† — Journal of Consumer Psychology 2015
• Effective judgmental forecasting in the context of fashion products⋆ — Journal of Operations Management 2015
• From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model† — Journal of Consumer Psychology 2013
• Attachment–aversion (AA) model of customer–brand relationships† — Journal of Consumer Psychology 2013
• Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers — Journal of Marketing 2010
• How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty — Research Policy 2010