Andreas Fürst

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0910-3896

Business School, University of Eastern Finland (UEF), Kuopio, Finland

Publications

• How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness — Journal of the Academy of Marketing Science 2024
• The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy — Journal of the Academy of Marketing Science 2023
• Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success — Journal of Marketing 2017
• Incumbents’ defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory — Journal of the Academy of Marketing Science 2013
• Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries — Journal of the Academy of Marketing Science 2012
• A customer perspective on product eliminations: how the removal of products affects customers and business relationships — Journal of the Academy of Marketing Science 2010
• On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations — Journal of the Academy of Marketing Science 2010
• See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints — Journal of the Academy of Marketing Science 2007
• How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach — Journal of Marketing 2005