Andrew N. Smith

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5652-7870

Sawyer Business School, Suffolk University, Boston, Massachusetts, USA

Publications

Commentaries on âGenerative grounded theory (GGT): Inductive theory building in the age of generative AIâ — Journal of Consumer Psychology 2026
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies — Journal of the Academy of Marketing Science 2023
Pay attention, please! Person brand building in organized online attention economies — Journal of the Academy of Marketing Science 2021