Anil Menon

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

OpenAlex: A5113451099

Publications

• Toward Extending the Compromise Effect to Complex Buying Contexts — Journal of Marketing Research 2004
• Antecedents and Consequences of Marketing Strategy Making: A Model and a Test — Journal of Marketing 1999
• Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy — Journal of Marketing 1997
• Product quality: Impact of interdepartmental interactions — Journal of the Academy of Marketing Science 1997
• The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships — Journal of the Academy of Marketing Science 1996
• A Model of Marketing Knowledge use within Firms — Journal of Marketing 1992
• Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy — Journal of Marketing 1988