Anita Rao

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8303-1969

McDonough School of Business, Georgetown University, Washington, District of Columbia 20057

Publications

• The Impact of Voluntary Labeling — Marketing Science 2025
• Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior — Journal of Marketing Research 2024
• Deceptive Claims Using Fake News Advertising: The Impact on Consumers — Journal of Marketing Research 2022
• Do “Made in USA” Claims Matter? — Marketing Science 2021
• Value of Aggregators — Marketing Science 2020
• Strategic Research and Development Investment Decisions in the Pharmaceutical Industry — Marketing Science 2020
• Demand for “Healthy” Products: False Claims and FTC Regulation — Journal of Marketing Research 2017
• Online Content Pricing: Purchase and Rental Markets — Marketing Science 2015