Anja Lambrecht

17 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6766-1602

London Business School, London NW1 4SA, United Kingdom

Publications

• Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing — Marketing Science 2025
• The Value of Platform Endorsement — Marketing Science 2025
• A Bias Correction Approach for Interference in Ranking Experiments — Marketing Science 2024
• TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform — Journal of Marketing Research 2024
• Spillover Effects and Freemium Strategy in the Mobile App Market — Management Science 2023
• The Effect of Individual Online Reviews on Purchase Likelihood — Marketing Science 2021
• Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads — Management Science 2019
• Advertising to Early Trend Propagators: Evidence from Twitter — Marketing Science 2018
• Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending — Journal of Marketing Research 2018
• Fee or Free: When Should Firms Charge for Online Content? — Management Science 2017
• Price Promotion for Emotional Impact — Journal of Marketing 2014
• When Does Retargeting Work? Information Specificity in Online Advertising — Journal of Marketing Research 2013
• Paying with Money or Effort: Pricing When Customers Anticipate Hassle — Journal of Marketing Research 2012
• When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs — Journal of Marketing Research 2012
• Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage — Marketing Science 2011
• Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs — Marketing Science 2007
• Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases — Journal of Marketing Research 2006