Ann Kronrod

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1289-9861

Publications

• Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews — Journal of Consumer Research 2023
• The Strength of Weak-Tie Consensus Language — Journal of Marketing Research 2020
• Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors — Journal of Marketing Research 2016
• “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption — Journal of Consumer Research 2013
• Go Green! Should Environmental Messages be So Assertive? — Journal of Marketing 2012
• Enjoy! Hedonic Consumption and Compliance with Assertive Messages — Journal of Consumer Research 2012
• How Can Questions Encourage Engagement with Retirement Planning? A Good Question — Journal of Consumer Research