Anna Tuchman

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1345-184X

Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

Publications

• Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? — Marketing Science 2026
• Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta — Marketing Science 2025
• Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing — Marketing Science 2025
• Where Does Advertising Content Lead You? We Created a Bookstore to Find Out — Marketing Science 2024
• Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? — Marketing Science 2023
• Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune — Marketing Science 2023
• TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands — Econometrica 2021
• The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects — Journal of Marketing Research 2021
• Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising — Marketing Science 2019