Anne Hamby

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9744-7076

Department of Marketing, College of Business, Boise State University, Boise, Idaho, USA

Publications

• The Power of Proximity: Exploring Narrative Language in Consumer Reviews — Journal of Marketing 2026
• How storytelling modality affects transportation and storyteller persuasion — Journal of Consumer Psychology 2026
• Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing — Journal of the Academy of Marketing Science 2025
• Climate action now: How to fuel a social movement — Journal of Consumer Psychology 2024
• Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands — Journal of Marketing Research 2024
• How does ambivalence affect young consumers’ response to risky products? — Journal of the Academy of Marketing Science 2022
• Above the Scam: Moral Elevation Reduces Gullibility — Journal of Consumer Psychology 2022
• How Stories in Memory Perpetuate the Continued Influence of False Information — Journal of Consumer Psychology 2020
• The Sounds of Silence: Inferences from the Absence of Word-of-Mouth — Journal of Consumer Psychology 2019
• Reflecting on the journey: Mechanisms in narrative persuasion — Journal of Consumer Psychology 2017