Anne ter Braak

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4294-7385

Maastricht University, Maastricht, the Netherlands

Publications

• Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols — Journal of the Academy of Marketing Science 2022
• Retail service innovations and their impact on retailer shareholder value: evidence from an event study — Journal of the Academy of Marketing Science 2021