Aparna Sundar

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0849-7635

Lundquist College of Business, University of Oregon, Eugene, OR, USA

Publications

• Punishing Politeness: The Role of Language in Promoting Brand Trust — Journal of Business Ethics 2020
• The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance — Journal of Marketing 2019
• How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness — Journal of Business Ethics 2017
• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation — Journal of Consumer Research 2016
• Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design — Journal of Marketing 2014