Arnd Vomberg

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1045-7413

HEC Paris

Publications

• The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups — Journal of Marketing Research 2026
• The Impact of Transparency-Inducing Management Information System Use on Employees’ Daily Work Performance — Information Systems Research 2026
• Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management — Journal of Marketing 2020
• Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets — Journal of Marketing Research 2020
• Talented people and strong brands: The contribution of human capital and brand equity to firm value — Strategic Management Journal 2015
• The loss of the marketing department’s influence: is it really happening? And why worry? — Journal of the Academy of Marketing Science 2015