Todd Arnold

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5957-2703

Oklahoma State University

Publications

• The opportunities and costs of highly involved organizational buyers — Journal of the Academy of Marketing Science 2023
• Organizational service strategy — Journal of the Academy of Marketing Science 2017
• The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance — Journal of the Academy of Marketing Science 2011
• Achieving relationship marketing effectiveness in business-to-business exchanges — Journal of the Academy of Marketing Science 2008
• A Multi-Level Analysis of Organizational Justice Climate, Structure, and Employee Mental Health† — Journal of Management 2007
• Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement — Journal of Consumer Research 2003