Arun Sreekumar

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1582-3774

Indian Institute of Management, Ahmedabad, India

Publications

• Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy — Journal of the Academy of Marketing Science 2024
• Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy — Journal of the Academy of Marketing Science 2024
• Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces — Journal of Marketing 2021