Ashesh Mukherjee

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5385-7791

McGill University Desautels Faculty of Management

Publications

• What's Not to Like? Preference Asymmetry in the False Consensus Effect — Journal of Consumer Research 2008
• Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation — Journal of Consumer Research 2007
• Humor in Television Advertising: A Moment-to-Moment Analysis — Journal of Consumer Research 2004
• Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects — Journal of Consumer Psychology 2003
• The Effect of Novel Attributes on Product Evaluation — Journal of Consumer Research 2001