Ashish Sinha

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3165-4053

University of Technology Sydney, Ultimo, Australia

Publications

• The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations — Journal of the Academy of Marketing Science 2022
• A meta-analysis of extremeness aversion — Journal of Consumer Psychology 2016
• When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry — Journal of Marketing 2016
• Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System — Marketing Science 2013
• A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior among Stockkeeping Units — Journal of Marketing Research 2008
• Practice Prize Reports — Marketing Science 2005