Ashley Otto

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3670-730X

Baylor University

Publications

• Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making — Journal of Consumer Psychology 2022
• Exposure to Brands Makes Preferential Decisions Easier — Journal of Consumer Research 2021
• Customer satisfaction and firm performance: insights from over a quarter century of empirical research — Journal of the Academy of Marketing Science 2020