Ashwin Malshe

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3429-4268

University of Texas at San Antonio

Publications

• How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns — Journal of Marketing Research 2020
• The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle — Journal of the Academy of Marketing Science 2019
• Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media — Journal of Marketing 2018
• From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction — Journal of Marketing 2015
• The role of regulatory fit on the attraction effect† — Journal of Consumer Psychology 2011