Audra Wormald

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1128-0971

University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA

Publications

• Entrepreneurship training and entrepreneurs' perceptions of ability: A randomized control trial in Tanzania — Strategic Management Journal 2026
• Cultivating and embracing plurality in abductive inquiries within strategy research — Strategic Management Journal 2026
• Does a Theory-of-Value Add Value? Evidence from a Randomized Control Trial with Tanzanian Entrepreneurs — Organization Science 2025
• Pioneering digital platform ecosystems: The role of aligned capabilities and motives in shaping key choices and performance outcomes — Strategic Management Journal 2023
• David overshadows Goliath: Specializing in generality for internationalization in the global mobile money industry — Strategic Management Journal 2021