Avinash Malshe

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9344-5559

Opus College of Business, University of St. Thomas, 1000 LaSalle Avenue, Minneapolis, MN, 55403, USA

Publications

• Sales enablement: conceptualizing and developing a dynamic capability — Journal of the Academy of Marketing Science 2021
• Initiating value co-creation: Dealing with non-receptive customers — Journal of the Academy of Marketing Science 2018
• Should I Stay or Should I Go? Identity and Well-Being in Sensemaking About Retention and Turnover — Journal of Management 2017
• What makes strategy making across the sales-marketing interface more successful? — Journal of the Academy of Marketing Science 2009