Avni Shah

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3810-2398

Publications

• The Beneficent and Maleficent Effects of Simplification on Retirement Savings — Journal of Consumer Research 2025
• The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking — Journal of Marketing Research 2025
• “Paper or Plastic?”: How We Pay Influences Post-Transaction Connection — Journal of Consumer Research 2016
• Surcharges plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items — Journal of Marketing Research 2014
• Buying Behavior as a Function of Parametric Variation of Number of Choices — Psychological Science 2007