B Ramaseshan

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1699-7127

School of Marketing, Curtin University, Perth, WA, 6149, Australia

Publications

• Consequences of customer loyalty to the loyalty program and to the company — Journal of the Academy of Marketing Science 2012
• Cross-National Logo Evaluation Analysis: An Individual-Level Approach — Marketing Science 2009 (name-matched, not ORCID-linked)
• Customer Equity Drivers and Future Sales — Journal of Marketing 2008