B.J. Allen

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5566-7070

Publications

• Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets — Journal of Marketing 2022
• Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms — Journal of Marketing 2022
• Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd” — Journal of Marketing 2018