Baba Shiv

39 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0005-2878-2133

Stanford Graduate School of Business

Publications

• The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference — Journal of Marketing Research 2017 (name-matched, not ORCID-linked)
• Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products — Journal of Consumer Research 2017 (name-matched, not ORCID-linked)
• The Role of Hedonic Behavior in Reducing Perceived Risk — Psychological Science 2017
• Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making — Journal of Marketing Research 2015
• Can't finish what you started? The effect of climactic interruption on behavior — Journal of Consumer Psychology 2015
• Interference of the End — Psychological Science 2014
• The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice — Journal of Consumer Research 2014 (name-matched, not ORCID-linked)
• Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment — Journal of Consumer Research 2013 (name-matched, not ORCID-linked)
• The Lonely Consumer: Loner or Conformer? — Journal of Consumer Research 2012 (name-matched, not ORCID-linked)
• When Blemishing Leads to Blossoming: The Positive Effect of Negative Information — Journal of Consumer Research 2012 (name-matched, not ORCID-linked)
• Wolves in sheep’s clothing: How and when hypothetical questions influence behavior — Organizational Behavior and Human Decision Processes 2012 (name-matched, not ORCID-linked)
• Manipulating basic taste perception to explore how product information affects experience — Journal of Consumer Psychology 2012
• Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights — Journal of Consumer Psychology 2012 (name-matched, not ORCID-linked)
• Are White Lies as Innocuous as We Think? — Journal of Consumer Research 2012 (name-matched, not ORCID-linked)
• Pressure and Perverse Flights to Familiarity — Psychological Science 2011 (name-matched, not ORCID-linked)
• In Praise of Vagueness — Psychological Science 2011
• Food, sex and the hunger for distinction† — Journal of Consumer Psychology 2011
• Lusting While Loathing — Psychological Science 2010 (name-matched, not ORCID-linked)
• Broadening the Scope of Consumer Research — Journal of Consumer Research 2010 (name-matched, not ORCID-linked)
• The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence — Journal of Consumer Research 2009 (name-matched, not ORCID-linked)
• Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait? — Journal of Consumer Research 2009 (name-matched, not ORCID-linked)
• A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors — Journal of Marketing Research 2008
• The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information — Journal of Consumer Research 2008 (name-matched, not ORCID-linked)
• Nonconscious Goals and Consumer Choice — Journal of Consumer Research 2008 (name-matched, not ORCID-linked)
• Emotions, Decisions, and the Brain — Journal of Consumer Psychology 2007
• Neural Correlates of Adaptive Decision Making for Risky Gains and Losses — Psychological Science 2007
• Investment Behavior and the Negative Side of Emotion — Psychological Science 2005 (name-matched, not ORCID-linked)
• Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice — Journal of Consumer Research 2005 (name-matched, not ORCID-linked)
• Placebo Effects of Marketing Actions: Consumers May Get What They Pay For — Journal of Marketing Research 2005
• Ruminating about Placebo Effects of Marketing Actions — Journal of Marketing Research 2005
• The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs — Journal of Marketing Research 2005 (name-matched, not ORCID-linked)
• The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice — Journal of Consumer Research 2004 (name-matched, not ORCID-linked)
• Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages? — Journal of Consumer Research 2004 (name-matched, not ORCID-linked)
• Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior — Organizational Behavior and Human Decision Processes 2002 (name-matched, not ORCID-linked)
• Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making — Journal of Consumer Research 2001 (name-matched, not ORCID-linked)
• The Impact of Anticipating Satisfaction on Consumer Choice — Journal of Consumer Research 2000 (name-matched, not ORCID-linked)
• Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making — Journal of Consumer Research 1999 (name-matched, not ORCID-linked)
• Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration — Journal of Consumer Psychology 1997 (name-matched, not ORCID-linked)
• Factors Affecting the Impact of Negatively and Positively Framed Ad Messages — Journal of Consumer Research 1997 (name-matched, not ORCID-linked)