Babu John Mariadoss

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6945-8720

Rawls College of Business, Texas Tech University, Lubbock, TX 79409 U.S.A.

Publications

• Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation — Management Information Systems Quarterly 2020 (name-matched, not ORCID-linked)
• Uncle Sam Rising: Performance Implications of Business-to-Government Relationships — Journal of Marketing 2019
• Strategic marketing ambidexterity: antecedents and financial consequences — Journal of the Academy of Marketing Science 2016
• An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes — Journal of the Academy of Marketing Science 2010
• Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships — Journal of Marketing Research 2010