Banks, Seymour

13 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• Television as a Dependent Variable, for a Change — Journal of Consumer Research 1980
• Children's Television Viewing Behavior — Journal of Marketing 1980
• Book Review: Research for Marketing Decisions — Journal of Marketing 1975
• Trends Affecting the Implementation of Advertising and Promotion — Journal of Marketing 1973
• The True Probability of Exposure — Journal of Marketing Research 1968
• Book Review: How Consumer Characteristics Relate to Product Usage — Journal of Marketing Research 1967
• Commentary on “Marketing Education and Marketing Personnel as Research Areas” — Journal of Marketing 1967
• Commentary on “Impact of Government upon the Market System” — Journal of Marketing 1967
• Book Review: New Phenomenon … the Mass Consumption Society — Journal of Marketing 1965
• Designing Marketing Research to Increase Validity — Journal of Marketing 1964
• Book Review: Consumer Attitudes and Demand, 1950–52 — Journal of Marketing 1954
• Comments on Alderson's Index of Sorting Balance — Journal of Marketing 1951
• The Relationships between Preference and Purchase of Brands — Journal of Marketing 1951